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A Petaluma360 Blog

Disparate Housewife

Colleen Rustad: wife, mother, entrepreneur

Furiosa in the family

We love getting phone calls from our son Ethan who is stationed at an army base in Korea. During his most recent call to us, he made a point of telling us that we should go see the new Mad Max movie. “The female warrior played by Charlize Theron has an arm that looks just like Valerie’s. It’s pretty cool.” It was actually the lack of an arm that Ethan was referring to. His sister Valerie and Theron’s character in… Read More »

Trash talk

Saturday’s Press Democrat had a dramatic photo on the front for the article “Recycling at a loss.” The photo was of a Redwood Empire Disposal worker walking past several enormous mountains of garbage. The photo caption explained that this was stuff that people had put into their blue recycling cans but is in fact, not recyclable material – the gross stuff of life like diapers, greasy paper towels, rotting food, cat litter and on-and-on – all of this and more… Read More »

Presidential visit

As part of our trip last weekend to bring Jennifer Lynn home after her first year in college, we planned to rendezvous with Valerie, our 22 year-old daughter who is also lives in Southern California.  We would all meet in Ventura where Valerie’s boyfriend lives and then continue north, taking the coast route home and enjoy a much more scenic drive than the highway to hell – otherwise known as I-5. So as tourists, what would be a fun way… Read More »

Airbnb believer

My boss is a very experienced and savvy traveler so when we needed to make hotel reservations for the two of us for a trade show in Connecticut, what hotel did she use? She didn’t make hotel reservations at all, but instead reserved a townhouse through Airbnb.  This was going to be my first experience using Airbnb and I must say, I wasn’t totally enthusiastic about the prospect. But hey, she’s the boss. In case you’re not familiar with Airbnb,… Read More »

Uniform appearance

A couple of weeks ago, I came upon a New York Times article about men who are famous enough that they can wear the same thing every day. Guys like Mark Zuckerberg in his ever-present gray t-shirt, hoodie and jeans. And before Mark, there was Steve Jobs who never left home without his black mock turtleneck. Of course, no one ever asks (or asked) these gazillionaires, “You ever take that shirt off to wash it?” because we know that they… Read More »

Car show off

For over 20 years, Steve has had the opportunity – and privilege – to develop the marketing communication materials for Bubbies Pickles. They are a family-owned business that understands the value of creating a brand message and staying true to that message in all forms of communication. Rather uniquely, one of the vehicles (pun intended) that Bubbies uses to communicate the authenticity of the brand is the Bubbiemobile.  Restoring the 1953 Chevrolet Sedan Delivery Wagon has been a labor of… Read More »

Update from Korea

It’s been a little more than six months since our son deployed to Korea so it was wonderful to get a phone call from him on Saturday morning. One interjection: if you’re like me, you’re used to hearing “deployed” followed by “to Afghanistan” or “to Iraq.” But I have come to understand that “deploy” means to position troops – or even civilians – for action. In our son’s case, we’re very grateful that his deployment has taken him to a… Read More »

Old guys rule

When I asked Steve how he wanted to celebrate his birthday – this was one of those milestone decade birthdays – he said that what he would enjoy most would be to have dinner with our daughters who are in Southern California. Given the way they both love to tease their father about his advanced age, Steve knew he was in for a good dose of elder abuse during our visit. So how old did Steve turn on his birthday?… Read More »

The right stuff

There’s a trend that I’ve been reading about that is another example that everything old is new again. People are suddenly fascinated with “tidying up.” This is a concept that I was very familiar with when I was growing up in the 1960s – except in our household, tidying up was communicated in less gentle terms. It was more along the lines of “You can’t leave the house until your room is clean.” So why the sudden obsession with tidiness? Obviously,… Read More »

Supper at school

An article appeared in the paper a couple of weeks ago that continues to roll around in my mind and whenever I think about it, it really makes me feel sad. I can hear someone saying, “Really?! There’s just the one article that left you depressed?”  No…and taken in the context of the truly horrible stuff that is reported in the papers, this article seems downright benign. But I found it disturbing nonetheless. So what was the article? It was:… Read More »